Three Ways to Drive More Success in 2023 by Partnering with Hitachi Vantara

No one knows what comes next, but solution providers can help cusotmers deliver more value and drive cost efficiency by partnering with Hitachi Vantara.

  • January 19, 2023 | Author: Patricia Schnaidt
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No one knows what comes next, but as organizations come off a challenging couple of years with the work-from-home pivot, accelerated digital transformation, labor shortages and supply chain issues, many executives are anticipating the need to get costs under control as they deliver more value to their customers. 

That’s a big opportunity for solution providers who partner with Hitachi Vantara. 

1. Help customers deliver more value and drive efficiency. After the pandemic rush to the public cloud—and some hefty bills—there’s a new opportunity to help customers re-balance their public and private resources to tune for agility and cost efficiency. Data volumes have exploded, and most organizations are looking for ways to better use their data to drive customer satisfaction, profits and operational efficiency. As a trusted advisor, you have a unique view into the nuances of your customers’ challenges and can help them make the right technology choices. Your portfolio of managed and professional services can help customers do more with less.

By partnering with Hitachi Vantara, your midrange customers can enjoy the advantages of affordable enterprise-class storage with a 100% data availability guarantee. Hitachi Vantara object storage meets today’s application demands, streamlines cloud deployments and can safeguard against business disruptions from ransomware. You can help organizations manage and analyze their data at scale with the Lumada portfolio. 


Image Credit: HItachi Vantara


2. Be an integral part of the Hitachi Vantara ecosystem. As a partner-first company, Hitachi Vantara expects to generate 95% of its revenue through partners in the next two years. Hitachi Vantara puts the emphasis on partner value—not volume—so that the company can provide quality engagements to partners. 

“We look at trusted engagement across our ecosystem as a differentiator,” said Kimberly King, senior vice president of strategic partners and alliances at Hitachi Vantara, in an interview with Silicon Angle’s THE CUBE. “Our goal is to marry the right customer with the right partner to help them achieve their goals.” 

3. Make the most of a partner program that’s designed to be simple and profitable. “Our core tenet is for trusted, simplified, and profitable engagement with partners,” said King. “We want to make sure our partner community is successful and has profitable engagements with us.” 

Hitachi Vantara Partner Connect portal is the gateway to that experience. Partners can get preapproved pricing and promotions on the digital selling platform. Most quotes are approved in an hour. Deal registration avoids having multiple partners compete for the same clients. 

Partners have access to sales and marketing enablement resources, including turnkey marketing campaigns that tied to strategic sales plays as well as market development funds, incentives and rebates, to help drive pipeline. Technical resources include demo systems, online labs and configuration tools. Free training, sales coaching and bootcamps help partners quickly scale their expertise. 

Learn more about the market opportunity in this Hitachi Vantara e-book.


Image Credit: Hitachi Vantara

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