Co-creation, Micro Learning, Trust and other Secrets of Partnering Success

Measuring success as a channel leader isn’t all about tracking revenue. Outstanding partner programs such as the one from Hitachi Vantara include a variety of elements that help partners build their strengths—without getting stuck in a single groove. Watch our video to learn from a Hitachi Vantara global strategy and alliance expert how the company is evolving its five-star partner program with the different models of resell, deliver, manage and create. 

  • March 31, 2023 | Author: Melanie McMullen
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Hitachi Vantara has earned a five-star rating from CRN each of the last four years, which is no easy feat. Earning that recognition is not by chance. Rather, it’s based on the fact that Hitachi Vantara has built a thoughtful, well-constructed partner program that includes:

  • Advising partners how to sell as-a-service offerings and maintain high margins
  • Allowing partners to co-create with Hitachi Vantara vs. sell only pre-packaged solutions
  • Providing Micro Learning training options that go far beyond a classroom.
  • Focusing on sustainability, with smart tools to help partners better understand the carbon footprint of the modern data center.

And much more. 

In this short video interview, Greg Bucyk, head of global strategy, go-to-market, and strategic alliances at Hitachi Vantara, discusses with The Channel Company’s Katie Bavoso where and how the company plans to make specific investments to grow its partner ecosystem in 2023. 

Bucyk also shares insights on incentives and benefits that Hitachi Vantara partners will see in the upcoming months and where new partners will find the biggest opportunities for growth. Watch now.  



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