BaaS helps MSPs Offer End User Customers Reliable, Agile Backup and Archival Services

There's a strong opportunity to market Backup-as-a-Service (BaaS) to provide customers with reliable, agile backup and archival services.


  • November 30, 2022 | Author: Steve Zurier
Learn More about this topic

Article Key

The rise of the hybrid cloud, the need to increase data protection efficiency and streamline enterprise IT in the aftermath of the pandemic have all contributed to a strong business opportunity for managed service providers (MSPs) to market Backup-as-a-Service (BaaS) that offers customers reliable, agile backup and archival services.

With BaaS, organizations can finally move beyond slow, manual tape-based backups or other cumbersome legacy backup methods. BaaS offers an improved  way to deliver fast, automated backup-to-disk data protection both on-premises, as well as in the cloud. The result: organizations keep data secure, while realizing cost savings, and resource reduction.

The backup-as-a-service market is expected to increase to USD $17.73 billion from 2021 to 2026, with a CAGR of 33.15% — so there’s a real market for MSPs to target. 

The Evaluator Group has seen the initial adoption of BaaS primarily among small-to-midsized businesses (SMBs) and smaller-scale enterprises. The researchers say these companies have more limited in-house IT expertise and IT budget. They also need to get their backup environment up-and-running quickly, and scale fast as they grow.

According to the Evaluator group, BaaS offers businesses a way to protect workloads that can tolerate some downtime and some data loss, such as long-term retention. This is as opposed to disaster recovery-as-a-service, which leverages technologies such as replication to provide business continuity. Core value propositions of BaaS include the following:  IT infrastructure and management cost savings, ease of use, remote access, and scalability.

Shifting the Budget

Technavio adds that the increasing shift from capex to opex has become one of the major factors driving growth in the BaaS market. Enterprise customers implementing BaaS solutions can opt for a pay-per-use pricing model, meaning that MSP customers can simply pay for their use. BaaS solutions are also flexible in terms of deployment models as cloud services are available in three deployment models: infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and SaaS. This lets MSP clients build their BaaS infrastructure as per business requirements.

Hitachi Vantara now offers MSPs a monthly subscription package that includes FalconStor’s StorSafe VTL along with FalconStor’s StorSight. Hitachi Vantara partners and MSP can now deliver a fully Hitachi supported, per-tenant solution consisting of trusted Hitachi servers, block storage and HCP–along with a powerful single view into multiple tenant activity.

The Hitachi Vantara team has responded to requests from MSPs to deliver a solution that offers the latest flash technologies with the most secure data protection on-premises, in a metro region, and in the cloud. MSPs have also told Hitachi Vantara that their customers have asked for hybrid cloud data protection with advanced protection – and that’s precisely with the partnership between Hitachi Vantara and FalconStor delivers. Learn more about the joint solution.


Related Content