Digital transformation accelerated the staggering amounts of data generated by people, businesses, governments and things.

As we put the pandemic in the rear view mirror, helping your customers make the most of that data is an imperative to thrive in an unpredictable and changed world. In fact, Accenture notes that companies that increased their technology investment during the pandemic grew revenues at five times the laggard companies.

Evidence-Based Decisions and Actions

Data-driven businesses can improve customer retention because businesses get a head start by understanding what their customers want and need. Happy customers are more likely to stick around and buy again. Data insights also can identify unhappy customers and remedy the situation before it’s too late. Those insights lead to better products and services, which in turn attracts more customers.

Better use of data can optimize and streamline operations, whether it’s on the retail floor, the manufacturing line or in a smart office building. From equipment conditions to weather patterns to inventory volumes, businesses can track and automatically adjust processes and operations to respond to disruptions and demands. Data can be used to drive predictive maintenance of equipment, avoiding failures that lead to lost productivity or business disruption.

Using data effectively to improve customer experiences and streamline operations is no longer only within the reach of the biggest  enterprises with the biggest budgets. The Channel Company survey of middle-market IT leaders showed improving operational efficiency was the top priority for more than half–far ahead of increasing new revenue.

Unlocking the Value of Data

The challenge is to provide access to the right data, from the right source and at the right time to deliver insights for decision-making or to take operational action. But vast volumes of data are being created, much of it unstructured, and as those volumes grow, unlocking the value of data becomes increasingly difficult.

That’s way corporate leaders are actively pursuing new ways to improve data agility. 451 Research shows that investment in DataOps technology is robust, with 85% of  executives planning to increase their DataOps technology investment in the next 12 months as they seek more effective ways to store, organize, analyze and govern their data.

Partnering with Hitachi Vantara

Helping your customers accelerate their business transformation is challenging, and Hitachi Vantara can help partners assure success in complex undertakings.

Hitachi Vantara has developed a path forward that combines cloud-ready infrastructure from the core to the edge, along with consulting and managed services, that allows businesses to optimize their applications and automate data operations. 

With a holistic approach, partners can create a modern digital core infrastructure that stretches from the data center to the cloud to the edge, resulting in continuous and assured access to the right data at the right time. With this flexible data fabric, customers can make the most of their data to deliver better digital experiences, optimize operations and react quickly to future unknowns.