CRN’s 100 People You Don’t Know But Should highlights the individuals who make things happen—by putting the right resources in place for solution provider partners, beefing up programs, or crafting new ones to succeed. The list from the CRN editors highlights some of the channel’s best and brightest people—who may not be as visible as some channel chiefs or CEOs—but are just as important to the partner community.
In his debut on CRN’s 100 People You Don’t Know But Should, Rob Williams, Director of Global Partner Readiness, Emerging Alliances at Hitachi Vantara, earns kudos for taking the company’s Partner Technical Ambassador Club to the next level, growing membership by 70 percent and event participation by 75 percent year over year.
Read CRN’s profile of Williams.
Meet all 100 people the CRN editors think you don’t know but should.
A Deep Bench Focused on Partner Success at Hitachi Vantara
Williams is a member of the powerhouse partner and alliances team at Hitachi Vantara, including these Women of the Channel:
Kimberly King, SVP, Strategic Partners & Alliances, is laser-focused on partner profitability and success. Kim leads the strategic partner ecosystem that allows customers to realize the power of their data and partners to grow profitably. King has been recognized as a CRN Channel Chief 13 times, a CRN Power 100 Women of the Channel 10 times, and one of CRN’s Most Influential Channel Chiefs multiple times.
Sara Lent, Senior Director of Partner and Alliance Marketing, was recognized on the 2024 Women of the Channel for her work leading a unified marketing strategy to drive engagement and new opportunities. As a result, Hitachi Vantara saw the highest amount of reactivated partners year over year and a record amount of partner-led pipeline.
Theresa Atangan, who leads Global Alliance Marketing, was recognized on the 2024 Women of the Channel. Atangan manages top tier, global strategic alliances partners for Hitachi’s infrastructure, software, and services businesses.
Rebecca Klein, head of inside sales strategy and planning, was recognized for her talents in cross-organizational collaboration as she builds teams, processes and systems from the ground up, for Hitachi’s Commercial segment to drive growth with and through the channel.