Tapping the Big 3 Growth Areas: Data Center, Analytics, and IoT

Growing revenue in the year of layoffs and uncertainly can be challenging for channel companies. Fortunately, five-star partner programs such as the one from Hitachi Vantara include elements that can help partners gain new business in the hottest areas for 2023—data, analytics, and IoT. Watch our video to learn from a Hitachi Vantara global strategy and alliance expert how the company architects growth for its partners. 

  • April 4, 2023 | Author: Melanie McMullen
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Every solution integrator knows that agile business models are in high demand, as companies want to dynamically scale infrastructure up or down. Partners and customers alike must be prepared to deliver innovative as-a-service, consumption-based offerings. 

Based on that need, Hitachi Vantara has created EverFlex, an umbrella program of XaaS capabilities that allows partners to offer a consumption-type model for products and services. Hitachi Vantara helps partners build customized as-a-service solutions for a specific need as well as repeatable data solutions, such as Storage-as-a-Service. 

In this short video interview, Greg Bucyk, head of global strategy, go-to-market, and strategic alliances at Hitachi Vantara, discusses with The Channel Company’s Katie Bavoso where and how the company helps its partners identify and gain new revenue from the hot growth areas of XaaS, data analytics, and IoT.

Bucyk shares insights on Hitachi Vantara’s new inside sales organization for the partner ecosystem, which focuses on generating sales leads—and gives those leads directly to its partners.  Find out how to tap into those leads, how Hitachi Vantara goes to market with its partners, and what successful on-demand service deals look like. Watch now.

 

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